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Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Research Platforms
Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Research Platforms
상세정보
- 자료유형
- 기사
- ISSN
- 02767783
- 서명/저자
- Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Research Platforms / Im, Il ; Jun, Jongkun ; Oh, Wonseok
- 형태사항
- pp. 187
- 기타저자
- Im, Il
- 기타저자
- Jun, Jongkun
- 기타저자
- Oh, Wonseok
- 모체레코드
- 모체정보확인
- Control Number
- gtec:324467
MARC
008170913s2016 us a a eng■022 ▼a02767783
■245 ▼aDeal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Research Platforms▼dIm, Il▼eJun, Jongkun▼eOh, Wonseok
■300 ▼app. 187
■7001 ▼aIm, Il
■7001 ▼aJun, Jongkun
■7001 ▼aOh, Wonseok
■773 ▼tMIS Quarterly▼gVolume 40 Issue 1▼d2016, 03
■SIS ▼aKS032648▼b292416▼h3▼sG
