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The Reversed Effects of Advertising of Socially Controversial Products on Endorsers
The Reversed Effects of Advertising of Socially Controversial Products on Endorsers
상세정보
- 자료유형
- 기사
- 서명/저자
- The Reversed Effects of Advertising of Socially Controversial Products on Endorsers / Seoyoung Hwang, Junghoon Moon, Hyun Joo Lim, Jaeseok Jeong
- 형태사항
- pp. 63
- 모체레코드
- 모체정보확인
- Control Number
- gtec:323680
MARC
008170901s2017 a a kor■245 ▼aThe Reversed Effects of Advertising of Socially Controversial Products on Endorsers▼dSeoyoung Hwang, Junghoon Moon, Hyun Joo Lim, Jaeseok Jeong
■300 ▼app. 63
■7001 ▼aSeoyoung Hwang, Junghoon Moon, Hyun Joo Lim, Jaeseok Jeong
■773 ▼tAsia Marketing Journal▼gv.19 n.2▼d2017, 07
■SIS ▼aKS035818▼b63311▼h3▼sG
