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Is a Cause-Related Self-Prevention Campaign a Good CSR Strategy? : Effects of Negative Social Acceptance and Consumer Attitude on Biased Evaluations
Is a Cause-Related Self-Prevention Campaign a Good CSR Strategy? : Effects of Negative Social Acceptance and Consumer Attitude on Biased Evaluations
상세정보
- 자료유형
- 기사
- 서명/저자
- Is a Cause-Related Self-Prevention Campaign a Good CSR Strategy? : Effects of Negative Social Acceptance and Consumer Attitude on Biased Evaluations / Jihye Park
- 형태사항
- pp. 25
- 기타저자
- Jihye Park
- 모체레코드
- 모체정보확인
- Control Number
- gtec:323678
MARC
008170901s2017 a a kor■245 ▼aIs a Cause-Related Self-Prevention Campaign a Good CSR Strategy? : Effects of Negative Social Acceptance and Consumer Attitude on Biased Evaluations▼dJihye Park
■300 ▼app. 25
■7001 ▼aJihye Park
■773 ▼tAsia Marketing Journal▼gv.19 n.2▼d2017, 07
■SIS ▼aKS035818▼b63311▼h3▼sG
