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Distinguishing Online Opinion Leaders : The Mediating Effect of Consumer Innovativeness and Online Opinion Leadership for Values and New Product Adoption Behavior
Distinguishing Online Opinion Leaders : The Mediating Effect of Consumer Innovativeness and Online Opinion Leadership for Values and New Product Adoption Behavior
상세정보
- 자료유형
- 기사
- 서명/저자
- Distinguishing Online Opinion Leaders : The Mediating Effect of Consumer Innovativeness and Online Opinion Leadership for Values and New Product Adoption Behavior / Yukyung Lee, Minjung Park, Subin Im
- 형태사항
- pp. 1
- 모체레코드
- 모체정보확인
- Control Number
- gtec:323677
MARC
008170901s2017 a a kor■245 ▼aDistinguishing Online Opinion Leaders : The Mediating Effect of Consumer Innovativeness and Online Opinion Leadership for Values and New Product Adoption Behavior▼dYukyung Lee, Minjung Park, Subin Im
■300 ▼app. 1
■7001 ▼aYukyung Lee, Minjung Park, Subin Im
■773 ▼tAsia Marketing Journal▼gv.19 n.2▼d2017, 07
■SIS ▼aKS035818▼b63311▼h3▼sG
