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Distinguishing Online Opinion Leaders : The Mediating Effect of Consumer Innovativeness and Online Opinion Leadership for Values and New Product Adoption Behavior
Distinguishing Online Opinion Leaders : The Mediating Effect of Consumer Innovativeness an...
Distinguishing Online Opinion Leaders : The Mediating Effect of Consumer Innovativeness and Online Opinion Leadership for Values and New Product Adoption Behavior

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자료유형  
 기사
서명/저자  
Distinguishing Online Opinion Leaders : The Mediating Effect of Consumer Innovativeness and Online Opinion Leadership for Values and New Product Adoption Behavior / Yukyung Lee, Minjung Park, Subin Im
형태사항  
pp. 1
기타저자  
Yukyung Lee, Minjung Park, Subin Im
기본자료저록  
Asia Marketing Journal : v.19 n.2 2017, 07
모체레코드  
모체정보확인
Control Number  
gtec:323677

MARC

 008170901s2017              a    a                          kor
■245    ▼aDistinguishing  Online  Opinion  Leaders  :  The  Mediating  Effect  of  Consumer  Innovativeness  and  Online  Opinion  Leadership  for  Values  and  New  Product  Adoption  Behavior▼dYukyung  Lee,  Minjung  Park,  Subin  Im
■300    ▼app.  1
■7001  ▼aYukyung  Lee,  Minjung  Park,  Subin  Im
■773    ▼tAsia  Marketing  Journal▼gv.19  n.2▼d2017,  07
■SIS    ▼aKS035818▼b63311▼h3▼sG

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