Color applied to brand design has always been valued and emphasized,because it plays a significant role in terms of visual effect, psychologicalimpact, brand character, etc. In line with the topic of Color Party, ColorMatters-Branding & Identity has a more specific classification accordingto color property on more than 100 works from different fields covering thebranding of corporations, events, meetings, individuals and so on. Theworks featured in this book are expressive of the charm of visual languagethrough the distinctive color application and manifestation, and furtherillustrate the color applied to various brands from graphic design to spatialdesign, bringing readers another fascinating journey to experience theenchantment of color and branding.