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Strategic thinking for advertising creatives
Strategic thinking for advertising creatives
Detailed Information
- 자료유형
- 단행본
- International Standard Book Number
- 9781780672731
- Universal Decimal Classification Number
- 659.1
- Dewey Decimal Classification Number
- 741.67 T238s-23
- Local Call Number
- 741.67 T238s
- Main Entry-Personal Name
- Taylor, Alice Kavounas.
- Title Statement
- Strategic thinking for advertising creatives / Alice Kavounas Taylor.
- Publication, Distribution, etc. (Imprint
- London, United Kingdom : Laurence King Publishing, 2013.
- Physical Description
- 208 p. : ill. (chiefly color) ; 25 cm.
- Control Number
- gtec:314596
- 책소개
-
Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically.
Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief.
MARC
008161007s2013 us a 000a eng■020 ▼a9781780672731
■0801 ▼a659.1
■082 ▼a741.67▼bT238s▼223
■090 ▼a741.67▼bT238s
■1001 ▼aTaylor, Alice Kavounas.
■24510▼aStrategic thinking for advertising creatives▼cAlice Kavounas Taylor.
■260 ▼aLondon, United Kingdom▼bLaurence King Publishing▼c2013.
■300 ▼a208 p.▼bill. (chiefly color)▼c25 cm.
