MARC

 008150120s2014        ggk              d            a    kor
■001KMO201403391
■00520160927172641
■020    ▼a9791130601199▼g13600▼c\33000
■082    ▼a745.2▼221
■1001  ▼a하기옥
■24510▼a패키지  디자인  레시피▼h[전자책]▼xPackage  design  recipe▼b디자인  폭스의  레시피  도구들▼d하기옥  지음
■256    ▼a전자  데이터
■260    ▼a파주▼b다산북스▼c2014▼f(북큐브네트웍스▼g2014)
■300    ▼a전자책  1책▼b천연색
■516    ▼abPDF
■520    ▼a사람의  첫인상을  좌우하는  것이  옷차림이듯,  제품의  첫인상을  좌우하는  것은  바로  패키지  디자인이다.  소비자들은  제품의  패키지  디자인을  보고  제품의  콘셉트를  깨닫고  구매하게  된다.  그렇다면  좋은  패키지  디자인이란  무엇인가?  많은  디자이너가  좋은  패키지  디자인을  하기  위해  노력하지만  정말  좋은  디자인이라고  평가받는  것은  그리  많지  않다.  패키지  디자인의  경우에는  제품을  넘어  브랜드의  이미지까지  좌지우지하기  때문에  더더욱  좋은  디자인이라  평가받기  쉽지  않다.  웅진식품의  ‘가을대추’‘아침햇살’‘초록매실’부터  청정원의  ‘맛선생’  ‘햇살담은  진간장’  ‘카레여왕’까지  우리  식탁을  지배하는  음료와  조미료  등의  패키지를  디자인해  패키지  디자인의  신기원을  이룬  디자인  폭스의  하기옥  대표는  그런  점에서  정말  대단하다고  할  수  있다.  그녀는  패키지  디자인이  단순히  라벨이나  포장의  변화가  아닌,  제품  자체의  이미지까지  지배한다는  것을  알고  있었다.  하기옥  대표는  이번에  처음  펴낸  『패키지  디자인  레시피』에서  그녀만이  알고  있었던  패키지  디자인의  비밀을  밝힌다.  
■530    ▼a책자형태로  간행:  ISBN  9791130601199
■650  8▼a패키지  디자인[packaging  design]
■653    ▼a패키지▼a디자인▼a레시피▼a디자인폭스
■7760  ▼t패키지  디자인  레시피▼z9791130601199
■85642▼uhttp://ebook.gtec.ac.kr/FxLibrary/product/view/?num=140114403
■9500  ▼b\41400

Preview

Export

ChatGPT Discussion

AI Recommended Related Books