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New York festivals 15
New York festivals 15
상세정보
- 자료유형
- 단행본
- ISBN
- 9780977493012
- UDC
- 659.5
- DDC
- 741.67 I61n-23
- 청구기호
- 741.67 I61n
- 서명/저자
- New York festivals 15 / International Award Group
- 발행사항
- New York : Collins Design, 2007
- 형태사항
- 380p. : 삽도 ; 32cm
- 키워드
- Advertising 광고
- Control Number
- gtec:31221
- 책소개
-
The organization responsible for producing nine world-renowned awards competitions, New York Festivals′ mission is to showcase the world′s newest and most exciting ideas in advertising-the best of which are presented in this book. This perennially successful compilation contains full-color photographs of award-winning work from newspapers, magazines, billboards, web sites, and point of sale locations, including posters, packaging, photographs, and public service messages. Featured are all the winners and finalists in the New York Festivals 2007 Design and Print Advertising Awards, the 2007 Global Awards for Healthcare Communications, and the 2006 Midas Awards for Financial Services Communications. NEW YORK FESTIVALS 15 is a superb reference book, an inspirational educational tool, and an illuminating look at how the U.S. and other countries approach advertising. It′s a must-read for everyone in advertising, marketing, design, and corporate communications.
MARC
008110803s2007 us a 000 kor■020 ▼a9780977493012
■0801 ▼a659.5
■082 ▼a741.67▼bI61n▼223
■090 ▼a741.67▼bI61n
■1001 ▼aInternational Award Group
■24510▼aNew York festivals 15▼dInternational Award Group
■260 ▼aNew York▼bCollins Design▼c2007
■300 ▼a380p.▼b삽도▼c32cm
■500 ▼kMidas awards, the global awards, AME awards
■653 ▼aAdvertising ▼a광고


