Material Type  

 단행본

ISBN  

9780750684743

UDC  

699.9

DDC  

720.47 Y94m-23

Callnumber  

720.47 Y94m

Author  

Jerry Yudelson

Title/Author  

Marketing Green Building Services : Strategies for Success / Jerry Yudelson

Edited Info  

1 edition

Publish Info  

Burlington, MA : Architectural Press, 2008

Material Info  

282p. : 삽도 ; 24cm

Control Number  

gtec:31183

책소개  

Presents information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, this book examines the important market segments for green buildings.