자료유형  

 단행본

ISBN  

9780500287385

UDC  

659.1

DDC  

659.1 B279t-23

청구기호  

659.1 B279t

저자명  

Pete Barry

서명/저자  

The Advertising Concept Book / Pete Barry

발행사항  

New York : Thames & Hudson, 2008

형태사항  

272p. : 삽도 ; 25cm

가격  

＄29.95

Control Number  

gtec:31173

책소개  

A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industrys most successful campaigns. Original.