MARC

 008110225s2009        ulka                    000      kor
■020    ▼a9788955501872
■0801  ▼a621.393
■082    ▼a658.11▼b노16ㅈ▼223
■090    ▼a658.11▼b노16ㅈ
■1001  ▼a노규성,  고성석,  김의창  외  지음
■24510▼a전자상거래  &  e-비즈니스  관리와  전략관점▼d노규성,  고성석,  김의창  외  지음
■260    ▼a서울▼b(주식회사)사이텍미디어▼c2009
■300    ▼a511p.▼b삽도▼c26cm
■505    ▼aPART1  전자상거래와  e-비즈니스  이해▼c1▼a1장  전자상거래와  e-비즈니스의  개념적  틀▼c2▼a1.  경영  환경의  변화와  비즈니스  패러다임  이동▼c2▼a1.1  경영  환경의  변화▼c2▼a1.2  비즈니스  패러다임의  이동▼c6▼a1.3  패러다임  변화  메커니즘▼c12▼a2.  전자상거래와  e-비즈니스의  개념▼c15▼a2.1  전자상거래의  정의▼c15▼a2.2  전자상거래의  장점▼c16▼a2.3  전자상거래와  e-비즈니스의  개념  비교▼c1800▼a3.  전자상거래와  e-비즈니스의  영향▼c2111▼a3.1  공급자와  소비자의  관계에  미치는  영향▼c2122▼a3.2  비즈니스  형태에  미치는  영향▼c2333▼a3.3  산업에  미치는  영향▼c2444▼a4.  e-비즈니스  모델과  수익  모델▼c2555▼a4.1  e-비즈니스  모델의  이해▼c2566▼a4.2  e-비즈니스의  수익  모델▼c3177▼a5.  전자상거래와  e-비즈니스의  시장  규모와  전망▼c3988▼a5.1  세계  시장의  규모와  전망▼c3999▼a5.2  우리나라  시장의  규모와  전망▼c3900▼a5.3  전자상거래와  e-비즈니스의  발전  전망▼c4011▼a2장  전자상거래의  유형과  사례▼c4722▼a1.  기업과  기업  간  전자상거래(B2B)▼c4733▼a1.1  B2B  개념▼c4744▼a1.2  B2B  사례  :  중간상  모델▼c4855▼a1.3  B2B  사례  :  EDI▼c4966▼a2.  기업과  개인  간  전자상거래(B2C)▼c5277▼a2.1  B2C  개념▼c5288▼a2.2  B2C  사례  :  인터넷  쇼핑몰▼c5399▼a3.  기업과  정부  간  전자상거래(B2G)▼c5300▼a3.1  B2G  개념▼c5311▼a3.2  B2G  사례▼c5422▼a4.  개인과  기업  간  전자상거래(C2B)▼c5633▼a4.1  C2B  개념▼c5644▼a4.2  C2B  사례  :  인터넷  역경매▼c5755▼a4.3  C2B  사례  :  인터넷  공동  구매▼c5766▼a5.  개인과  개인  간  전자상거래(C2C)▼c5777▼a5.1  C2C  개념▼c5788▼a5.2  C2C  사례  :  인터넷  경매▼c5899▼a6.  새로운  형태의  전자상거래▼c5800▼a6.1  TV를  이용한  전자상거래▼c5811▼a6.2  비디오를  이용한  전자상거래(화상  쇼핑몰)▼c5922▼a6.3  무선단말기를  이용한  전자상거래(M-Commerce)▼c5933▼a3장  e-비즈니스  응용  시스템▼c6744▼a1.  e-비즈니스  아키텍처의  이해▼c6755▼a2.  e-비즈니스  추진을  위한  응용  시스템▼c6866▼a2.1  고객과의  통합을  위한  응용시스템▼c6977▼a2.2  기업  내의  업무  통합을  위한  응용  시스템▼c7488▼a2.3  협력  업체와의  통합을  위한  응용  시스템▼c8199▼a2.4  지식  경영과  지식  관리  시스템▼c8800▼a2.5  전략적  기업  경영(SEM)▼c9811▼a2.6  비즈니스  인텔리전스(BI)▼c9822▼a2.7  응용  시스템  톰합  프레임워크▼c10233▼a2.8  기반  구조  :  인터넷  인트라넷  익스트라넷▼c11144▼a4장  FTA  시대의  전자무역▼c11955▼a1.  전자무역의  개념▼c11966▼a1.1  FTA  시대의  도래▼c11977▼a1.2  전자  무역의  개요▼c12088▼a1.3  전자  무역의  정의▼c12199▼a1.4  전자  무역의  구성  요소▼c12300▼a1.5  국내외  전자  무역의  현황▼c12411▼a2.  전자  무역의  특성▼c12622▼a2.1  전자  무역의  특징▼c12633▼a2.2  전자  무역의  장점▼c12744▼a2.3  일반  무역과  전자  무역  비교▼c12955▼a2.4  전자  무역의  일반적인  절차▼c13166▼a3.  EDI와  전자  무역  자동화▼c13277▼a3.1  EDI의  개요▼c13288▼a3.2  EDI의  구성  요소▼c13499▼a3.3  EDI  작동  개요▼c13600▼a3.4  XML/EDI▼c13711▼a3.5  웹  기반  무역  자동화  서비스▼c13822▼a4.  전자  무역과  e-마켓플레이스▼c14333▼a4.1  e-마켓플레이스의  등장  배경▼c14344▼a4.2  e-마켓플레이스의  정의  및  유형▼c14355▼a5.  전자  무역의  과제▼c14466▼a5장  유비쿼터스  시대의  비즈니스▼c14977▼a1.  유비쿼터스  컴퓨팅의  개념▼c15088▼a2.  유비쿼터스  비즈니스  모델  분석  및  개발  방법▼c15199▼a2.1  유비쿼터스  비즈니스의  배경▼c15100▼a2.2  유비쿼터스  비즈니스  모델  개요▼c15311▼a2.3  유비쿼터스  비즈니스  모델  개발  방법▼c15722▼a3.  유비쿼터스  서비스  구현  기술▼c15933▼a3.1  USN▼c15944▼a3.1  BcN▼c16255▼a3.3  IPv6▼c16266▼a3.4  IP-USN▼c16377▼a3.5  WiBro/WiMAX▼c16388▼a3.6  WI-Fi▼c16499▼a3.7  미들웨어  기술▼c16500▼a4.  유비쿼터스  서비스의  종류▼c16711▼a4.1  u-Home▼c16722▼a4.2  u-City▼c16833▼a4.3  u-Govermment▼c16844▼a4.4  u-Learning▼c16855▼a4.5  u-Health▼c16866▼aPART2  전자상거래  운영관리▼c17577▼a6장  전자상거래와  e-비즈니스전략▼c16788▼a1.  e-비즈니스  전략의  개념▼c17699▼a1.1  경영  전략과  경쟁  전략▼c1760000▼a1.2  경영  전략  수립의  모형▼c1810101▼a1.3  e-비즈니스  전략의  의미▼c1900202▼a2.  e-비즈니스  전략  수립  방법론▼c1920303▼a2.1  기회와  포지셔닝▼c1930404▼a2.2  e-비즈니스의  설계▼c1940505▼a2.3  e-비즈니스  실행  계획▼c1950606▼a2.4  효과  분석과  평가▼c1960707▼a3.  기존  기업의  e-비즈니스  변환  전략▼c1970808▼a3.1  e-비즈니스  변환  전략의  의미▼c1970909▼a3.2  e-변환의  형태▼c1971010▼a3.3  업무  프로세스  혁신  전략▼c1991111▼a3.4  e-마켓플레이스  참여  전략▼c2001212▼a3.5  ASP  활용  전략▼c2011313▼a4.  온라인  기업의  e-비즈니스  전략▼c2031414▼a4.1  e-비즈니스  개체들과  대응  전략▼c2031515▼a4.2  e-비즈니스  전략  유형▼c2061616▼a5.  e-비즈니스  사업  기획▼c2111717▼a5.1  사업  계획서의  개요▼c2111818▼a5.2  사업  계획서의  작성  방법▼c2131919▼a5.3  e-비즈니스  사업  계획서의  사례▼c2152020▼a7장  인터넷  마케팅  관리와  전략▼c2242121▼a1.  인터넷  마케팅  개요▼c2242222▼a1.1  인터넷  마케팅의  정의▼c2252323▼a1.2  인터넷  마케팅의  장단점▼c2252424▼a1.3  인터넷  마케팅과  전통적  마케팅의  비교▼c2262525▼a2.  마케팅  패러다임의  변화▼c2282626▼a2.1  시장의  변화▼c2282727▼a2.2  소비자의  변화▼c2292828▼a2.3  제품의  변화▼c2302929▼a2.4  가격의  변화▼c2323030▼a2.5  유통의  변화▼c2333131▼a2.6  촉진의  변화▼c2343232▼a3.  인터넷  마케팅  전략▼c2353333▼a3.1  인터넷  시장  환경  분석▼c2353434▼a3.2  인터넷  마케팅  목표  설정▼c2373535▼a3.3  인터넷  마케팅  전략  수립▼c2423736▼a3.4  인터넷  마케팅  전략  실행▼c2553837▼a3.5  인터넷  마케팅  관리  및  평가▼c2613938▼a4.  인터넷  마케팅  커뮤니케이션▼c2674039▼a4.1  인터넷  광고▼c2674140▼a4.2  인터넷  홍보▼c2734241▼a4.3  인터넷  판매  촉진▼c2744342▼a8장  물류  배송과  상품  매매  관리▼c2794443▼a1.  물류  관리의  개념과  범위▼c2794544▼a1.1  물류  관리▼c2794645▼a1.2  전자상거래와  물류  유통  부문의  변화▼c2824746▼a2.  배송  정책▼c2884847▼a2.1  배송  시스템▼c2884948▼a2.2  배송  합리화  방안으로서의  공동  배송▼c2955049▼a3.  상품  구매  및  판매▼c2965150▼a3.1  소비자  구매  프로세스▼c2965251▼a3.2  판매  프로세스▼c2965352▼a4.  주문의  이행과  클레임  처리▼c3015453▼a4.1  주문의  이행▼c3015554▼a4.2  클레임  처리▼c3015655▼a5.  재고  관리▼c3045756▼a5.1  안전  재고  관리▼c3045857▼a5.2  채찍  효과▼c3065958▼a9장  쇼핑몰  운영과  사이트  관리▼c3216059▼a1.  인터넷  쇼핑몰  구축  방법과  절차▼c3216160▼a1.1  인터넷  쇼핑몰  구축  방법▼c3216261▼a1.2  인터넷  쇼핑몰  직접  구축의  장  단점▼c3246362▼a1.3  인터넷  쇼핑몰  솔루션  구입의  장  단점▼c3256463▼a1.4  솔루션  도입시  고려사항▼c3256564▼a1.5  솔루션에  의한  쇼핑몰  구축  절차▼c3266665▼a2.  쇼핑몰  사이트  관리▼c3296766▼a2.1  백  오피스  관리▼c3296867▼a2.2  일반  사이트  관리▼c3376968▼a3.  웹사이트  평가▼c3427069▼a3.1  웹사이트  평가  및  만족도  조사▼c3427170▼aPART3  전자상거래시스템  관리▼c3497271▼a10장  전자상거래  시스템  개관▼c3507372▼a1.  전자상거래  시스템  개요▼c3507473▼a1.1  전자상거래  시스템  구성요소▼c3517574▼a1.2  데이터베이스의  구성요소▼c3577675▼a2.  전자상거래  통신  인프라▼c3597776▼a2.1  인터넷의  개요▼c3597877▼a2.2  인터넷의  구성  요소▼c3607978▼a2.3  인터넷  서비스의  유형▼c3648079▼a2.4  정보  통신  네트워크의  이해▼c3678180▼a2.5  무선인터넷과  유비쿼터스  컴퓨팅▼c3708281▼a3.  전자상거래  시스템  운영▼c3728382▼a3.1  전자상거래  시스템의  운영  구조▼c3728483▼a3.2  전자상거래  시스템  운영  환경▼c3778584▼a3.3  전자상거래  시스템의  운영과  관리▼c3818685▼a11장  웹사이트  구축과  프로젝트  관리▼c3888786▼a1.  웹사이트  구성▼c3898887▼a1.1  성공적  사이트의  조건▼c3898988▼a1.2  디자인  및  인터페이스▼c3949089▼a1.3  사이트  구조▼c3999190▼a2.  웹사이트의  개발  절차▼c4019291▼a2.1  개발  방법론▼c4019392▼a2.2  단계별  개발  절차▼c4069493▼a3.  내비게이션  전략▼c4129594▼a3.1  내비게이션  보드▼c4139695▼a3.2  성공적  내비게이션  전략▼c4169796▼a4.  프로젝트  관리▼c4219897▼a4.1  프로젝트  계획▼c4219998▼a4.2  웹사이트  구축  프로젝트  팀  구성▼c4230099▼a4.3  예산  수립▼c4250100▼a4.4  위기관리▼c4250201▼a4.5  추가  고려  사항▼c4260302▼a12장  전자  지불  관리▼c4310403▼a1.  전자  화폐▼c4310504▼a1.1  전자  화폐의  정의▼c4320605▼a1.2  전자  화폐의  기능▼c4320706▼a1.3  전자  화폐의  도입  효과▼c4330807▼a1.4  전자  화폐의  종류▼c4340908▼a1.5  우리나라의  전자  화폐▼c4401009▼a2.  전자  지불  시스템▼c4461110▼a2.1  전자  지불  시스템의  정의▼c4461211▼a2.2  전자  지불  시스템의  종류▼c4471312▼a2.3  우리나라  전자  지불  시스템의  현황과  전망▼c4541413▼a13장  전자상거래  보안  관리▼c4641514▼a1.  전자상거래와  보안▼c4641615▼a1.1  전자상거래  보안  침해의  유형▼c4651716▼a1.2  전자상거래  보안  요구  사항  기능▼c4651817▼a1.3  전자상거래에서  요구되는  보안  기술▼c4661918▼a2.  암호  관련  기술▼c4682019▼a2.1  암호의  개념▼c4682120▼a2.2  암호  알고리즘▼c4682221▼a2.3  암호  프로토콜  및  키  관리▼c4752322▼a3.  인터넷  보안▼c4792423▼a3.1  SSL▼c4792524▼a3.2  IPSec  과  VPN▼c4812625▼a3.3  방화벽▼c4832726▼a3.4  침입  탐지  시스템(IDS)2827▼a4.  공개키  기반  구조▼c4872928▼a4.1  PKI  구축  방식▼c4883029▼a4.2  공개키  기반  구조의  구성▼c4913130▼a4.3  PKI  구성  요소의  역할  및  책임▼c4923231▼a4.4  PKI  적용  모델  및  이용  현황▼c4933332▼a5.  유비쿼터스  컴퓨팅  보안▼c4953433▼a5.1  유비쿼터스  컴퓨팅  보안  요구  사항▼c4953534▼a5.2  U-Commerce와  관련  보안  기술  발전  방향▼c5003635
■9500  ▼c25,000

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