자료유형  

 단행본

ISBN  

9783037681398

UDC  

7.012

DDC  

745.2 U23p-23

청구기호  

745.2 U23p

저자명  

Uffelen, Chris van.

서명/저자  

Packaging design : Chris van Uffelen.

발행사항  

Salenstein : Braun Publishing, 2013.

형태사항  

240 p. : ill. ; 30 cm.

일반주제명  

Commercial art

Control Number  

gtec:292645

책소개  

Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the facade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product.