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This is advertising
This is advertising
Detailed Information
- 자료유형
- 단행본
- ISBN
- 9781856696470
- UDC
- 659.5
- DDC
- 741.67 W722t-23
- 청구기호
- 741.67 W722t
- 저자명
- Williams, Eliza.
- 서명/저자
- This is advertising / Eliza Williams.
- 발행사항
- London : Laurence King, 2010.
- 형태사항
- 223 p. : ill. ; 27 cm.
- Control Number
- gtec:290482
- 책소개
-
Advertising has changed. In todays world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kind of media.
MARC
008150317s2010 us 000 eng■020 ▼a9781856696470
■0801 ▼a659.5
■082 ▼a741.67▼bW722t▼223
■090 ▼a741.67▼bW722t
■1001 ▼aWilliams, Eliza.
■24510▼aThis is advertising▼dEliza Williams.
■260 ▼aLondon▼bLaurence King▼c2010.
■300 ▼a223 p. ▼bill.▼c27 cm.
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