Material Type  

 단행본

ISBN  

9781118099209

UDC  

659.126

DDC  

741.6 W562d-23

Callnumber  

741.6 W562d

Author  

Wheeler, Alina.

Title/Author  

Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.

Edited Info  

4th ed.

Publish Info  

Hoboken, New Jersey : John Wiley & Sons, Inc., 2013

Material Info  

326 p. : ill. ; 29 cm

Subject Added Entry-Topical Term  

Brand name products

Subject Added Entry-Topical Term  

Branding (Marketing)

Control Number  

gtec:290475

책소개  

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five?phase process for creating and implementing effective brand identity.