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Designing brand identity : an essential guide for the whole branding team
Designing brand identity : an essential guide for the whole branding team
상세정보
- 자료유형
- 단행본
- ISBN
- 9781118099209
- UDC
- 659.126
- DDC
- 741.6 W562d-23
- 청구기호
- 741.6 W562d
- 저자명
- Wheeler, Alina.
- 서명/저자
- Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
- 판사항
- 4th ed.
- 발행사항
- Hoboken, New Jersey : John Wiley & Sons, Inc., 2013
- 형태사항
- 326 p. : ill. ; 29 cm
- 일반주제명
- Brand name products
- 일반주제명
- Branding (Marketing)
- Control Number
- gtec:290475
- 책소개
-
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five?phase process for creating and implementing effective brand identity.
MARC
008150317s2013 us 000 eng■020 ▼a9781118099209
■0801 ▼a659.126
■082 ▼a741.6▼bW562d▼223
■090 ▼a741.6▼bW562d
■1001 ▼aWheeler, Alina.
■24500▼aDesigning brand identity ▼ban essential guide for the whole branding team▼dAlina Wheeler.
■250 ▼a4th ed.
■260 ▼aHoboken, New Jersey▼bJohn Wiley & Sons, Inc.▼c2013
■300 ▼a326 p. ▼bill.▼c29 cm
■650 0▼aBrand name products
■650 0▼aBranding (Marketing)
