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To Bid or Not to Bid?-Keyword Selection in Paid Search Advertising
To Bid or Not to Bid?-Keyword Selection in Paid Search Advertising
상세정보
- 자료유형
- 기사
- 서명/저자
- To Bid or Not to Bid?-Keyword Selection in Paid Search Advertising / Yingying Ma ; Luping sun
- 기타저자
- Yingying Ma
- 기타저자
- Luping sun
- 모체레코드
- 모체정보확인
- Control Number
- gtec:287238
MARC
008141112s2014 a a kor■245 ▼aTo Bid or Not to Bid?-Keyword Selection in Paid Search Advertising▼dYingying Ma▼eLuping sun
■7001 ▼aYingying Ma
■7001 ▼aLuping sun
■773 ▼tAsia Marketing Journal▼gv.16 n.3▼d2014, 10
■SIS ▼aKS029627▼b63311▼h3▼sG
