자료유형  

 단행본

ISBN  

9782940361717

UDC  

7.012

DDC  

745.2 S836p-23

청구기호  

745.2 S836p

저자명  

Mark Hampshire, Keith Stephenson

서명/저자  

Packaging : design successful packaging for specific customer groups / Mark Hampshire, Keith Stephenson

발행사항  

Mies, Switzerland : RotoVision, 2007

형태사항  

207p. : 삽도 ; 25cm

가격  

＄40.00

Control Number  

gtec:22992

책소개  

The first book to explore the vital, commercial relationship between design, marketing, and the target audience.
DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the ‘what?’ and ‘why?’ of design, DemoGraphics: Packaging dissects the ‘who?’