자료유형  

 단행본

ISBN  

9783822849569

UDC  

659.3

DDC  

741.67 J94a-23

청구기호  

741.67 J94a

저자명  

Julius Wiedemann

서명/저자  

Advertising Now. Online / Julius Wiedemann

발행사항  

Germany : Taschen, 2007

형태사항  

445p. : 삽도 ; 26cm

가격  

￡24.99

Control Number  

gtec:21949

책소개  

Ads in cyberspace: the best campaigns on the web today


This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe’s top award-winning agencies, in...