MARC

 008060529s2005        ulka                    000a    kor
■020    ▼a89-5858-048-8
■0801  ▼a658.78
■082    ▼a658.7▼b김64e▼223
■090    ▼a658.7▼b김64e
■1001  ▼a김영렬,  한대문
■24510▼ae-비즈니스  시대의  ERP  &  CRM/▼d김영렬,  한대문  공저
■260    ▼a서울▼b대경,▼c2005
■300    ▼a242p.:p.▼b삽도▼c23cm
■505    ▼a1장  ERP  개요▼a1.1  ERP  개념▼c5▼a1.2  ERP  등장배경과  발전▼c8▼a1.3  ERP  기능적  기술적  특성▼c12▼a1.4  국내외  ERP  산업  현황▼c25▼a2장  ERP  도입과  구축▼a2.1  ERP  도입  의의▼c33▼a2.2  ERP  도입  필요성▼c33▼a2.3  ERP  도입  목적▼c39▼a2.5  ERP  개발  절차▼c4100▼a2.6  ERP  구축과  전략▼c4311▼a2.7  ERP  도입후  기대효과▼c4822▼a3장  ERP  모듈과  특성33▼a3.1  ERP  모듈  구성▼c5344▼a3.2  ERP  모듈별  특성과  주요기능▼c5455▼a제4장  ERP  향후  전망과  성공전략66▼a4.1  ERP  향후  전망▼c6577▼a4.2  ERP  도입을  위한  성공  전략▼c6688▼a5장  ERP  도입  사례99▼a6.1  CRM  개념▼c9700▼a5.2  AMK▼c7411▼a5.3CMHA▼c7822▼a5.4  LG  전자▼c8133▼a5.5  한국씨티즌▼c8444▼a5.6  삼성전관▼c8755▼a5.7  한국중공업▼c8966▼a제2부  e-비즈니스  시대의  CRM77▼a6장  CRM  개요88▼a6.1  CRM  개념▼c9799▼a6.2  CRM  등장배경▼c10000▼a6.3  CRM  중요성과  목적▼c10811▼a6.4  CRM  유형과  범위▼c11122▼a6.5  CRM  업무  영역과  구현  방안▼c11833▼a6.7  CRM  도입후  기대효과▼c12144▼a7장  CRM  데이터베이스  마케팅55▼a7.1  데이터베이스  마케팅  개념▼c12766▼a7.2  CRM과  데이터베이스  마케팅  비교▼c12777▼a8장  CRM과  e-CRM88▼a8.1  CRM과  e-CRM  차이점▼c13499▼a8.2  e-비즈니스와  e-CRM▼c13500▼a9장  CRM의  성공과  실패11▼a9.1  CRM  성공  조건▼c14122▼a9.2  CRM  실패  요인▼c14433▼a9.3  CRM  성과  향상  전략▼c14944▼a9.4  CRM  산업별  발전방향▼c15655▼a10장  e-트렌스포메이션66▼a10.1  다채널의  필요성▼c16177▼a10.2  프로세스의  유기적  통합▼c16288▼a10.3  고객중심의  유연한  조직▼c16399▼a10.4  판매협업▼c16300▼a10.5  공급협업▼c16411▼a11장  CRM  구축  전략22▼a11.1  CRM과  데이터  마이닝▼c16933▼a11.2  CRM을  위한  데이터  마이닝의  활용  분야▼c17744▼a11.3  CRM  구축▼c17955▼a12장  CRM  도입  사례66▼a12.1  고객평생가치(LTV)  분석▼c20777▼a12.2  CRM  도입  사례▼c21188▼a참고  문헌▼c22699▼a용어모음▼c22800
■950    ▼b￦13000

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