MARC

 008060529s2005        ulka                    000a    kor
■020    ▼a89-88092-39-2
■0801  ▼a658.89
■082    ▼a658.812▼b박82ㅎ▼223
■090    ▼a658.812▼b박82ㅎ
■1001  ▼a박찬욱
■24510▼a한국적  CRM  실천방안/▼d박찬욱  저
■260    ▼a서울▼b(주)시그마인사이트컴,▼c2005
■300    ▼a342p.:p.▼b삽도▼c24cm
■44000▼a시그마  미래  조직  연구서;▼v8
■505    ▼a서문▼c4▼a제1장  CRM  개관▼c15▼aCRM의  개념▼c15▼aCRM의  목적▼c17▼a다이렉트마케팅,  데이터베이스마케팅,  그리고  CRM▼c30▼aCRM의  등장  배경▼c37▼aCRM  서적  출간으로  본  우리나라의  CRM의  역사▼c49▼a제2장  데이터의  품질▼c55▼a데이터  품질  개선의  중요성▼c55▼a우리나라  기업들의  데이터  품질개선  활동▼c5900▼a데이터의  품질과  관련된  몇  가지  이슈들▼c8411▼a제3장  CRM  업무수행  방법론▼c9122▼aCRM  업무의  성격  (장기적vs단기적  업무)▼c9233▼aCRM  추진  방법▼c9844▼a캠페인  위주의  CRM  활동에  대한  반성▼c10755▼a제4장  CRM과  조직문화▼c11366▼aCRM에  대한  조직문화적  접근의  중요성▼c11377▼aCRM의  실행  주체▼c11788▼aCRM  부서의  역할과  위상▼c12499▼aCRM  부서와  타부서와의  관계▼c15500▼a현업  민착적  CRM  활동  사례▼c18111▼a최고경영진의  역할▼c19822▼aCRM과  변화관리▼c21033▼a제5장  CRM  부서  직원의  자질▼c22144▼a시스템  구축  TFT와  CRM  부서  직원▼c22455▼a기능적  자질▼c22866▼a인성적  자질▼c24477▼aCRM  직원의  학력/경력과  CRM  성과와의  관계▼c24688▼a직업으로서의  CRM  전문가▼c24899▼a제6장  우리나라의  CRM  산업▼c25900▼a우리나라와  미국의  CRM  산업▼c26011▼a고객사으  ㅣCRM  활동  활성화와  CRM  산업의  성장과의  관계▼c26522▼a고객사와  공급업체의  바람직한  관계의  모색▼c27733▼a관계  기반의  CRM  비즈니스  모델들▼c28744▼a제7장  CRM과  개인정보의  보호▼c30355▼a기업활동의  자유와  사생활의  보호▼c30366▼a개인정보  보호  법률체계의  유형▼c30577▼a개인정보의  유통과  프라이버시▼c31488▼a개인정보  보호에  대한  제언▼c31899▼a결언▼c33300▼aINDEX▼c33811
■950    ▼b￦20000

Preview

Export

ChatGPT Discussion

AI Recommended Related Books