MARC

 008041207s1998        ulka                    000a    kor
■020    ▼a89-420-0256-0
■0801  ▼a658.562.6
■082    ▼a600▼223
■090    ▼a600▼b김66ㅇ
■1001  ▼a김원수
■24510▼a(인간  욕구와)  신상품개발/▼d김원수  저
■260    ▼a서울:▼b경문사,▼c1998
■300    ▼a458p.:▼b삽도;▼c23cm
■505    ▼a제1편  인간의  욕구와  욕구충족▼a제1장  인간생활과  욕구충족▼a1.  인간생활의  의의와  목적▼c17▼a1.1  인간생활의  의의▼c17▼a1.2  인간생활의  목표와  삶의  보람▼c22▼a2.  인간의  생활행동▼c25▼a2.1  인간행동의  기초▼c25▼a2.2  인간행동의  장과  인지환경▼c29▼a3.  인간의  생활의식과  생활양식▼c31▼a3.1  인간의  생활가치의식과  그  변화▼c3100▼a3.2  생활의식의  변화동향▼c3611▼a3.3  인간의  생활양식(생활스타일)▼c4022▼a4.  생활수준과  생활의  발달▼c4533▼a4.1  생활수준(풍요한  삶과  삶의  질)▼c4544▼a4.2  생활의  발달  단계▼c5155▼a제2장  소비자와  소비행동66▼a1.  소비자의  의의와  그  행동▼c5377▼a1.1  소비자는  과연  현명한  왕인가?▼c5388▼a1.2  소비자와  생활자▼c5599▼a1.3  소비자행동의  의의▼c5800▼a2.  소비의  의의와  소비의  재인식▼c6011▼a2.1  소비의  의의▼c6022▼a2.2  소비의  재인식▼c6433▼a2.3  신소비론의  내용▼c6844▼a3.  소비사회의  변화동향▼c7155▼a3.1  대중소비사회의  의의와  성격▼c7166▼a3.2  소비자중심사회의  의의▼c7477▼a4.  소비자의  변화와  소비혁명의  진전▼c7688▼a4.1  소비자의  변화-대중화와  비대중화▼c7699▼a4.2  소비혁명의  진전▼c8100▼a5.  소비의  변화동형▼c8411▼a5.1  소비의  변화동향▼c8422▼a5.2  소비추세의  변화동향▼c8633▼a5.3  생활분야별  소비변화동향▼c8744▼a제3장  인간과  욕구55▼a1.  인간욕구와  관련된  개념적  문제▼c8966▼a1.1  인간욕구  관련개념의  다양성▼c8977▼a1.2  인간욕구의  설명이론▼c9388▼a1.3  인간욕구의  성격▼c9699▼a2.  인간욕구의  종류▼c9800▼a2.1  욕구의  구분과  종류▼c9811▼a2.2  추상적  및  구체적  용망구분▼c10022▼a3.  인간요구의  유형화▼c10233▼a3.1  4S  요구의  예▼c10244▼a3.2  요구주체에  따른  요구의  유형화▼c10555▼a3.3  사용영역에  따른  유형화▼c10766▼a3.4  인간욕구의  중점의  이행▼c10777▼a제4장  상품을  매개로  하는  인간생활88▼a1.  인간생활과  상품▼c11199▼a1.1  인간생활과  상품의  관련▼c11100▼a1.2  소비자와  상품의  상호의존성▼c11511▼a1.3  상품경제시대와  상품개발의  필요▼c11822▼a2.  상품의  선호▼c11933▼a2.1  현대소비자의  상품소비의  조건▼c11944▼a2.2  소비자선호의  의의▼c12255▼a2.3  소비자선호의  변화▼c12466▼a3.  신상품의  수용과정과  히트화현상▼c12677▼a3.1  신상품의  수용과정▼c12688▼a3.2  신상품  히트화현상▼c13199▼a3.3  소비자수용과  유행▼c13500▼a4.  상품의  수용과  소비자만족▼c13811▼a4.1  소비자의  욕구충족과  소비자  편익▼c13822▼a4.2  소비문화생활=상품문화의  창조▼c14133▼a제2편  상  품  론44▼a제5장  상품-인간욕구를  충족하여  주는것55▼a1.  상품의  의의와  개념▼c14966▼a1.  상품의  의의와  개념▼c14977▼a1.1  상품과  관련되는  제개념의  관계▼c14988▼a2.  상품의  개념▼c15499▼a2.1  전통적인  상품  개념▼c15400▼a2.2  상품개념확대의  필요성과  그  시각▼c15811▼a2.3  확대된  상품개념▼c16122▼a3.  상품의  정의▼c16433▼a4.  상품의  구성과  가치▼c16944▼a4.1  상품의  구성▼c16955▼a4.2  상품의  상품성과  조건▼c17366▼a5.  상품의  품질과  효용▼c17577▼a5.1  상품의  품질▼c17588▼a5.2  상품의  효용=만족가치▼c17999▼a5.3  상품의  품질과  효용의  관계▼c18100▼a6.  상품의  가치와  편익▼c18311▼a6.1  상품과  가치▼c18322▼a6.2  상품의  교환가치=가격▼c19033▼a6.3  상품가치개념의  확대▼c19244▼a제6장  상품의  종류55▼a1.  상품의  분류와  상품위계▼c19566▼a1.1  상품의  분류▼c19577▼a1.2  상품위계▼c19888▼a1.3  의미공명제품군  (디드로통함체)▼c19899▼a2.  신제품의  의의와  특성▼c20000▼a2.1  신제품의  의의와  조건▼c20011▼a2.2  신제품의  성격과  요건▼c20422▼a2.3  신제품의  유형▼c20533▼a2.4  신제품의  유형화의  예▼c20844▼a3.  히트상품의  의의와  특성▼c21155▼a3.1  히트상품의  의의▼c21166▼a3.2  히트상품의  추세동향▼c21277▼a3.3  히트상품의  요건▼c22188▼a3.4  히트상품요건의  새로운  인식▼c22999▼a제7장  상품의  동태성0000▼a1.  상품인식의  두  가지  시각▼c2390101▼a2.  상품수명주기▼c2400202▼a2.1  일반적  상품수명주기  모델▼c2400303▼a2.2  입체적  상품수명주기▼c2450404▼a2.3  스타일,  유행  및  일시적  유행주기▼c2490505▼a2.4  국제상품수명주기▼c2510606▼a3.  상품대체▼c2520707▼a4.  상품의  진화와  고차화.시스템화▼c2550808▼a4.1  상품의  진화▼c2550909▼a4.2  상품의  고차화▼c2561010▼a4.3  상품의  고도화와  개량화▼c2581111▼a4.4  상품의  시스템화▼c2591212▼a5.  상품의  심리화.상징화▼c2631313▼a5.1  상품의  심리화와  의미화▼c2631414▼a제3편  신상품개발론1515▼a제8장  신상품개발의  기반화  그  절차▼c11616▼a1.  신상품개발의  의의와  그  기반▼c2691717▼a1.1  기업과  신상품개발▼c2691818▼a1.2  신상품개발의  요건▼c2721919▼a1.3  신상품개발의  유형▼c2762020▼a2.  신상품개발절차의  의의와  단계▼c2782121▼a2.1  신상품개발절차와  그  단계구분▼c2782222▼a2.2  신상품개발절차상의  기본단계-요약▼c2822323▼a제9장  시장기회의  탐색과  발견2424▼a1.  시장기회의  탐색▼c2892525▼a1.1  시장기회의  의의와  내용▼c2892626▼a1.2  시장기회의  사례-자동차의  경우▼c2922727▼a1.3  신제품기회의  탐색방법▼c2942828▼a2.  잠재욕구분석▼c2972929▼a2.1  통계분석▼c2973030▼a2.2  시장분석▼c3013131▼a2.3  관련정보분석▼c3033232▼a2.4  소비자분석▼c3053333▼a3.  신제품개발  대상시장의  확정▼c3083434▼a3.1  신제품개발분야의  선정▼c3083535▼a3.2  기술.시장매트릭스의  분석▼c3103636▼a3.3  시장프로파일  분석▼c3113737▼a3.4  목표시장과  고객의  결정▼c3123838▼a3.5  신제품가능성과  수용성분석▼c3183939▼a제10장  제품아이디어와  제품컨셉트4040▼a1.  제품아이디어의  창출.평가와  선별▼c3234141▼a1.1  제품아이디어의  의의와  성격▼c2324242▼a1.2  제품아이디어의  창출▼c3244343▼a1.3  아이디어  창출기법의  종류▼c3284444▼a1.4  아이디어의  평가.선별▼c3394545▼a2.  제품컨셉트의  개발.평가▼c3424646▼a2.1  제품컨셉트의  의의와  성격▼c3424747▼a2.2  제품컨셉트의  개발▼c3454848▼a2.3  제품컨셉트의  정위화▼c3514949▼a2.4  제품컨셉트의  테스트▼c3575050▼a2.5  제품컨셉트의  평가기준▼c3585151▼a제11장  마케팅계획과  사업성분석5252▼a1.  마케팅전략개발▼c3635353▼a1.1  마케팅계획과  마케팅전략개발▼c3635454▼a1.2  신제품  마케팅전략개발▼c3655555▼a1.3  마케팅믹스요인별  유의점▼c3675656▼a2.  사업성  분석▼c3695757▼a2.1  사업성분석의  의의와  내용▼c3695858▼a2.2  판매예측(수요예측)▼c3705959▼a2.3  구매가능량  추정기법과  판매형성모델▼c3726060▼a2.4  코스트와  이익의  추정▼c3746161▼a2.5  손익분기점판매의  추정▼c3776262▼a2.6  수요분석과  최적마케팅믹스의  선정▼c3786363▼a제12장  제품개발과  테스트6464▼a1.  재품개발▼c3796565▼a1.1  제품개발의  의의와  절차▼c3796666▼a1.2  원형개발과  연구.개발▼c3826767▼a2.  신제품의  테스트▼c3866868▼a2.1  신제품테스트전략과  전개절차▼c3866969▼a2.2  제품개발관련조사▼c3887070▼a2.3  광고테스트와  제품테스트▼c3917171▼a3.  사전시험시장분석▼c3937272▼a3.1  사전시험시장분석의  의의와  이용기준▼c3937373▼a3.2  사전시험시장분석의  방법▼c3947474▼a3.3  전자시험마케팅기법▼c3997575▼a4.  시험마케팅▼c4067676▼a4.1  시험마케팅의  의의와  내용▼c4067777▼a4.2  진행/비진행분석▼c4097878▼a4.3  시험마케팅전략의  유형▼c4107979▼a4.4  재래식의  시험마케팅기법▼c4148080▼a제13장  시장도입과  출시  후  통제8181▼a1.  시장도입과  출시주기▼c4198282▼a1.1  시장도입▼c4198383▼a1.2  출시주기▼c4228484▼a2.  시장도입  후의  추적과  출시  후  통제▼c4278585▼a2.1  시장도입  후의  추적과  제품도입정보시스템▼c4278686▼a2.2  출시  후  통제의  의의와  내용▼c4298787▼a2.3  출시  후  통제절차▼c4308888▼a참고문헌▼c4358989▼a찾아보기▼c4459090
■9500  ▼b￦15000

미리보기

내보내기

chatGPT토론

Ai 추천 관련 도서