목차정보
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THE NATURE OF BUSINESS …1 BUSINESS ETHICS, REGULATIONS, AND SOCIAL RESPONSIBILITY…11 UNINCORPORATED BUSINESSES:THE SOLE PROPRIETORSHIP AND THE PARTNERSHIP…21 THE CORPORATION…34 THE NATURE OF MARKETING…150 CHANNELS OF DISTRIBUTION ADVERTISING AND PERSONAL SELLING…177 PRICING AND INTERNATIONAL TRADE…190 SHORT-TERM FINANCING…207 LONG-TERM FINANCE…216 FINANCIAL INSTITUTIONS…226 |